I thought that this class was the most interesting so far because I guess I’m being biased due to the fact that I am a developer.
Google analytics is a very powerful tool for any company that chooses to use it. It would probably be more focused on by a marketing department or firm. In a nutshell, Google analytics gives data to a client about their website. It shows who visited the site, where they are from, how long they stayed, what device they used to access the site, and a lot more. They are currently and continuously implanting new concepts to help improve gathered data. The link above states five best analytic metrics that every company should have set up.
- Acquisition Overview
- Social Overview
- Bounce rate vs exit rate
- Top landing pages
- Exit pages
There is so much detailed information that can be gathered from Google analytics. When it shown in class, it seems like it was almost endless information. The links just kept getting deeper and deeper. It’s good to know how to utilize it and I will probably have to do more research to understand it better.
Search Engine Optimization (SEO)
Search engine optimization is keywords on a website or inside the code which allows it to be found on the internet. The better and more focused the keywords are, the more likely it will be found on the first page of a search engine. A keyword doesn’t have to be just one word, it can be a short phrase of a sentence. For instance, “Sheboygan Local Restaurants”. In the article linked above, it states seven reasons why companies should invest in SEO.
- It still works.
- It’s not going to stop working anytime soon.
- Its’ cost effective.
- Search engines grabbing more market share.
- Rise of mobile bandwith and local search optimization.
- Not having healthy content profile is damaging.
- Your competitors are doing it.
I feel that all their mentioned points are valid but their last one is the most interesting point. Almost everyone is doing it already because they know it’s a powerful tool. You may as well use it too or get left behind in the competition.
A domain name is a websites URL address. For instance google.com. Domain names are similar to IP addresses, an unique eight digit numeric code separated by periods. They have a very important role in SEO. It has to be a good length, simple to remember and not be spelled too uniquely. In example, you wouldn’t want to spell “fire” as “phire”. If a new consumer hears of your services or products and want to visit your website, they probably wouldn’t be able to spell it because you have spelt it too “uniquely”. Having a domain name gives small businesses a more professional look if they have spent to extra time and money to get a paid website. Free websites always have tags on the end of them which add onto the domain name. That simple addition makes a company seem less desirable to look at for me at least. If a domain name is built correctly, it can attract more business, add mobility to your internet presence, and builds your brand image.
If a company have utilized these three tools, Google analytics, SEO and domain names correctly, they have a better chance of being found on the web. Being on the first page of a search engine can dramatically impact a company’s market traffic and income. Basically, these three tools are a requirement in our digital age.