LP8 – Marketing Plans

Legal Factors (Apple sues Samsung)


Any company, whether it’s one just starting up or one who’s been around for a long time, must always consider legal factors at all times.  Copyrights help protect individuals and companies from getting their work claimed from them. Any time an individual or company creates a product, service or even an idea into a tangible media, it’s copyrighted.   The article link listed above was a big commotion when it happened.  Apple sues Samsung.  Two of the biggest smart phone developers fight it out in court for copyright software patents.  There was a lot of finger pointing but eventually Apple won the suit.  Their original claim for loss was $2 billion dollars but they only won half of that which is still a substantial amount.

The suit was a complex one because a smart phone could hold up to hundreds or more copyrighted patents on it.  Apple was only disputing a handful of their patents.  One of them was the “slide” to unlock feature.  I actually remember seeing that one when the Samsun Galaxy S4 was first released.  Apple devices are unlocked with a swipe to the right at the bottom of the screen.  After the law suit, Samsung changed it to swipe any direction to unlock.  Apple also had a four digit number lock for the screen as well.  Samsung changed it to the pattern swiping for security device lock.  Another one is the scroll bounce of applications during scrolling of upward or downward motions.  When a user scrolls completely to the top or bottom of the app screen limitations, it does a little bounce animation.  I remember when my Samsung Galaxy S4 had that feature.  Shortly after, they changed it to a blue opaque hue that shows up when a user scrolls to app screen limitations.

With all these copyrighted patents flying around, Apple could have even sued Google for their Android infringements too but they decided not to.  Apple had to tried to knock Samsung out of the game and could have become a monopoly if they were successful.   Even after the win in court for Apple, Samsung continues to thrive in sales.

Marketing External Environment – (Environment)


Environment was one of concepts from marketing external environments.  Companies can use this as advantage to help market and increase revenues.  Depending on how a company handles waste generated from their company, it could affect their brand image.  For instance, if a company creates pollution from their plant, it could cost them money to clean up their mess and create a negative image on their brand.  The link I have listed above isn’t an article doesn’t discusses environment information.

I wanted to discuss the site because their company was specifically created with environment conservation in mind.  Their company name is GreenGeeks which is a web server hosting company that I actually use and am an affiliate of.  On their homepage is a graphic image that shows electric windmill power generators with a city close by on a green grass plain.  Their logo design is a green box with a plus sign centered inside it.  To me, I interpret that plus sign as a helping sign to the environment.  Their last line of text on the image header states “300% Powered by renewable energy” and accomplish that by using windmill power to run their electronics.  All of these marketing things ties back into one main concept, environment conservation.

Mission Statement


A mission statement is what drives a business.  Mission statements should be short yet powerful and describe what the company’s value/goals are.  Most of the time, a company’s mission statement doesn’t even mention their products or services that they are selling.   Nike has a very powerful mission statement, “To bring inspiration and innovation to every athlete in the world.”.  They started in shoe sales and now sell almost every type of athletic equipment and clothing.  The article above states seven reasons why a company needs a clearly written mission statement.

  1. It determines a company’s direction.
  2. It focuses a company’s future.
  3. It provides a template for decision making.
  4. It forms the basis of alignment.
  5. It welcomes helpful change.
  6. It shapes strategies.
  7. It facilitates evaluation and improvement.

Even though this article is short, it gives very clear idea of what a mission statement should consist of and how it should be structured.  A mission statement shouldn’t be confused with a vision statement.  Vision statements are a company’s goals for the future and mission statements are short term goal statements.  This article’s number one reason is probably the most important reasons for a mission statement.  With the first reason in place, the rest of the reasons fall in place.  Following a mission statement should be a companies goal and if they stand by it, it could help differentiate them from other competitors.


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